Why the United Nations wants Breastfeeding Moms to post Brelfies

It's not every day that the United Nations urges moms to post more breastfeeding pictures to social media, yet that day has arrived.

At a briefing in Geneva this month, World Health Organisation spokeswoman Fadela Chaib spoke out in favour of the mighty 'breflie', stating that "it's absolutely to be encouraged".

The practise has been dubbed by many as a 'social media trend', but whatever the label, the name or the assumption, one thing is certain: Brelfies carry the potential for much-needed positive change...

7 Powers of The Mighty Brelfie:
  1. Breaking the stigma about breastfeeding in public.
  2. Spreading the word about the importance of breast milk.
  3. Uniting women, regardless of location.
  4. Empowering mothers to trust in their bodies and their babies.
  5. Removing the taboo from the act of nourishing our children.
  6. Proving that there is no singular, one way to breastfeed.
  7. Celebrating motherhood.

This statement comes shortly after UNICEF issued a press release highlighting the importance of breastfeeding within the first hour after birth.  When asked about the Brelfie 'trend', UNICEF said:

"The United Nations wants to get people talking about breastfeeding, to improve infant nutrition around the world.  Everything that can be done should be done."  (Christophe Boulierac, UNICEF spokesperson.)
For moms, the message seems crystal clear...

Let's normalize the normal together.
Let's support one another along our nursing journeys.
Let's share our breastfeeding pictures with pride.

The Mama Bean Facebook page is a Brelfie-sharing paradise - join the community and share your picture  here.

Related article: Why UNICEF wants all Babies to Breastfeed within an Hour of Birth

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Quotes: Reuters